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Sex still sells.

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That's the conclusion of new research that finds ads featuring sex are on the rise, so to speak. The study, from sex advertisements University sex advertisements Georgia, looked at sexual ads appearing in magazines over the past 30 years and found advertidements the numbers are up. People are hard-wired to notice sexually relevant information, so ads seeking a coparent sexual content get noticed. The researchers looked at 3, full-page ads published in sex advertisements, and in the popular magazines Cosmopolitan, Redbook, Esquire, Playboy, Newsweek and Time.

Sex and marketing: how to use sex in your advertising — Psychology for Marketers

They found sexual imagery in 20 percent of the ads. Using sdvertisements sex advertisements sell everything from alcohol to banking services has increased over the sex advertisements That percentage grew to 27 percent in Ads were categorized based on the models' clothing, or lack thereof, and physical contact between models.

Much of the growth was seen in alcohol, entertainment and beauty advertising. Out of 18 product categories, those most often using sexual imagery in advertising were advertisemwnts and hygiene at 38 percent; sex advertisements, 36 percent; drugs and medicine, 29 percent; clothing, 27 percent; travel, 23 sex advertisements and entertainment, 21 percent.

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Women are used to sell products most often when pitching sex. In ads sampled from92 percent of beauty ads featured female sex advertisements.

Just under half the ads did not contain models. With the exception of entertainment advertising, females overwhelmingly occupy the pages sex advertisements sex-selling advertisements.

Of the 38 percent of provocative health and hygiene advertisements that feature models, 31 percent are females and 7 percent males. We can see during our lifetimes the changes in sexually explicit content on television, sex advertisements, books and other forms of sex advertisements beyond just advertising.

The results of the advertisemenfs were published in the Journal of Current Issues and Research in Advertising.

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Archive Archive. Products not using sex in their ads were charitable organizations and computer companies.

Reichert said this upward trend in erotic ads is a reflection of society. Mac vs. Sex advertisements Owners Share Their Opinions.